By PHILIP WUNTCH / The Dallas Morning
News The Medallion Theater, once one of the highest-grossing movie houses in the
country, is no more.
A Dec. 30 closing was announced for the venerable theater, located at Northwest Highway
and Skillman Street, and a Christmas Day festival of free screenings had been planned. But
staffers arrived at the theater on Dec. 13 to discover that owners of the Medallion
Shopping Center had closed the theater 17 days earlier than expected.
Before closing Thursday, Dec. 13, it was a five-screen multiplex. But when it opened in
1969 with Butch Cassidy and the Sundance Kid, it quickly established itself as a
premium single-screen theater.
For the next decade, it remained one of Dallas' landmark theaters, with exclusive
showings of The Godfather, Love Story, The Sting, M*A*S*H, and
Close Encounters of the Third Kind.
Steven Spielberg considered the Medallion his "good-luck theater." In 1975,
his breakthrough hit Jaws was given a sneak preview there.
"That was where I heard the first screams caused by watching Jaws, and it
was music to my ears," the director told The Dallas Morning News.
For several years, he insisted that his films, including Close Encounters of the
Third Kind and the unsuccessful 1941, be sneaked at the Medallion.
Several factors led to the single-screen theater becoming a five-plex. By the early
1980s, large pockets of moviegoers had moved north and business had declined. Multiplexing
the 900-seat building seemed commercially viable.
Recently, the Medallion 5 had gained a following under the management of George Jones,
who booked the theater with a variety of repertory films, music, festivals, live theater,
and art.
Published in The Dallas Morning News: 12.18.01.